More from Taylor Lorenz
An Obituary for TikTok
Whether or not the ban holds for very long, the many unique communities on the platform will inevitably scatter across myriad smaller apps — and many will disappear altogether.
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How Trump Won the First “Influencer Election”
While both campaigns worked overtime to court influencers, Donald Trump invested early and heavily in relationships with podcasters and livestreamers in a strategy that ultimately proved more successful.
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Don’t Look at Me! Why Faceless Creators are the New Viral Sensation
Women who showcase their closets, their bath rituals and, yes, their carefully manicured hands — but never reveal themselves — are the next influencer craze.
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The New Fame: For Creators, 2024 Is the Best of Times… and the Worst
The roaring influencer ecosystem could exceed half a trillion dollars by 2027 — but its biggest stars say it’s tougher than ever to stay on top: “Everything is becoming really fragmented and niche while algorithms are more competitive.”
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