Golden Globes Power Rankings: Zendaya and Timothée Chalamet Won the Red Carpet

It’s hard to believe the Golden Globes took place just a week ago. The L.A. wildfires that raged over the following days brought Hollywood to a halt, displacing tens of thousands and killing dozens. Several of the celebrities who attended the Globes ceremony at the Beverly Hilton on Sunday, Jan. 5, have lost their homes. But as firefighters battle to control the blazes, the town is determined to prove its resilience. Production on television shows has begun ramping back up. And professional guilds are rethinking their strategies for the 2025 awards season. The business of Hollywood is moving forward, largely with a respectful eye toward to the victims and continued threats of the fires.

Is it frivolous to also discuss the red carpet in this moment? Some may think so. But like every element of the entertainment industry, the red carpet is a business relied upon by creatives: stylists, hair and makeup artists, photographers and on-air commentators, for starters — and the agents for all of the above. Fashion and beauty brands, meanwhile, increasingly employ red-carpet exposure as a key element of their marketing strategy to enhance their bottom line. That, in turn, stretches like an intricate web out to everyone who works in retail, in the design studio, the shipping warehouse and beyond.

With that in mind, The Hollywood Reporter is publishing the first report in its 2025 Red Carpet Power Rankings, a partnership with data firm Launchmetrics that debuted last year to highlight how brands are able to quantify earned exposure from high-profile awards events. Last year’s well-received series offered insight not only on the overall value of the season’s major red carpets, but also the stars who are most influential in that equation. In this look at the 2025 Golden Globes red carpet, Launchmetrics has provided the Media Impact Value, or MIV, of the ceremony’s top placements, using its proprietary algorithm to measure the value of those placements based on the level of resulting stories and social-media chatter seen in the hours during and after each event.

Not unlike the 2020 awards season, significantly adjusted due to the COVID-19 pandemic, awards shows and the red carpets connected to them will find a way to move forward with sensitivity in the coming months. Earlier today, the National Academy of Recording Arts & Sciences announced that the Feb. 2 Grammy Awards would “proceed as planned,” though adjusted to become a fundraiser. With subsequent events likely adopting a similar format, this thoughtful strategy will serve as proof of a Hollywood that is healing while also helping those who have been impacted the most.

Top 10 Fashion Brands: Louis Vuitton’s Curated Stable of Stars

Who becomes a brand ambassador or friend of the house is a decision considered more carefully than ever before. It’s not only whether a star’s personality and style marry well with the DNA of a luxury label; it’s also rooted in whether that star’s influence — and their social-media clout in particular — will translate to earned exposure. Louis Vuitton has gathered a variety of creatives that nicely convey the brand’s combination of tradition mixed with forward-thinking style, from Zendaya, Cynthia Erivo and Emma Stone on the women’s side to Shōgun star (and Golden Globe winner) Tadanobu Asano and Squid Game creator Hwang Dong-hyuk among the men. The widespread appeal of these and other stars outfitted by the French label accounts for Louis Vuitton’s first-place finish in this category.

A correlation can be found between the number of stars dressed and a label’s ultimate placement on the list. Chanel may have placed in the tenth position, but consider that the label dressed exactly four actresses: Tilda Swinton, Margaret Qualley, Keira Knightley and September 5 star Leonie Benesch, with Swinton and Qualley earning the lion’s share of social-media attention among the quartet. By contrast, Gucci dressed eight stars, including Salma Hayek-Pinault, Viola Davis and Andrew Garfield, and ultimately earned an MIV that was slightly more than twice Chanel’s earned exposure.

Top 5 Women at the Globes: Zendaya is the Undisputed Fashion Powerhouse

At first it was her fantastic saffron-hued gown by Louis Vuitton, mixed with Bulgari high jewelry that showcased Paraiba tourmalines, creating a thoughtful color combination. But by Monday morning, all eyes were focused on Zendaya’s ring finger (more on that in a moment). The Dune star continues to excel at creating high-wattage moments on the red carpet, accounting for her first-place ranking that far exceeded the other A-list women at the 2025 Golden Globes. Indeed, add the discussion of Zendaya’s Louis Vuitton gown to the chatter about the Bulgari jewels she wore, and that’s more than $12.6 million in MIV.

Also notable among the women: Selena Gomez quickly emerged as a favorite in pale blue Prada, while Givenchy earned a healthy MIV, $4.8 million, for the 1966 Givenchy gown worn by Wicked star Ariana Grande. It’s a shame that famed Beverly Hills boutique Lily et Cie, a key resource among stars and stylists for archive pieces, can’t enjoy the impact of the gown’s label, as that’s where Grande purchased the dress. And yes, the key word there is purchased, as owner Rita Watnick does not lend as a policy. Perhaps one way to move forward on red carpets is to purchase a look within the Los Angeles retail community, keeping both the attention and some tangible cash local.

Top 5 Men at the Globes: Timothée Chalamet Outpaces Hollywood’s A-List Actors

It’s far from a shock that A Complete Unknown star Timothée Chalamet would top this list. His social media following easily exceeds the other men on this list — Chalamet currently boasts 19.5 million Instagram followers to Colman Domingo’s 1.4 million or Glen Powell’s 2.6 million — proving the platform remains a key component in ensuring earned exposure in brand partnerships. Perhaps the best, though least-discussed, element of Chalamet’s Golden Globes look is that it’s the first high-profile look from the Tom Ford label designed by Haider Ackermann, who assumed the role of the house’s creative director in September. Ultimately it was a perfect pairing, both suiting Chalamet’s style while building buzz for a designer newly arrived at a sought-after label.

Watches & Jewelry: Tiffany & Co. and Cartier Continue Their Top-Spot Streak

Continuing their top positioning from the 2024 Red Carpet Power Rankings, both Tiffany & Co. and Cartier provided jewels to a healthy selection of stars, from Gomez, Gal Gadot, Anya Taylor-Joy and Golden Globe winner Kieran Culkin wearing diamonds by the former to Chalamet, Elle Fanning, Sebastian Stan and Golden Globe winners Zoe Saldaña and Demi Moore in jewels by the latter.

The surprises reveal themselves deeper within the list. Pandora makes the list with $984,000 in MIV because The Last Showgirl star and Golden Globe nominee Pamela Anderson is a brand ambassador and appears in the jeweler’s Holiday 2024 campaign, again solidifying the value of a marriage between star and brand. Jessica McCormack’s placement in the rankings can be traced wholeheartedly to the cushion-cut diamond ring on the third finger of Zendaya’s left hand. The London-based jeweler has kept mum about the ring’s details, while Zendaya and longtime boyfriend Tom Holland likewise have not confirmed that the ring represents an engagement (though sources close to the couple have done so). But if there’s a way to get noticed on a red carpet, designing a ring ultimately worn by one of Hollywood’s top style stars is a surefire way to make that happen. Extended out for a full week beyond the 2025 Golden Globes, from January 6 to 13, and the total MIV earned by Jessica McCormack is $3.4 million, Launchmetrics reports.

Accessories: Christian Louboutin and Jimmy Choo Will Once Again Battle for Footwear Supremacy

Will any other high-end shoe brand usurp the one-two supremacy of Christian Louboutin and Jimmy Choo among red carpet placements? The two top brands seen at the 2025 Golden Globes performed similarly throughout the 2024 awards season, and while both labels dressed top stars, their placements also can be chalked up to a quantity strategy, with Louboutin reporting its shoes on nine stars — including Demi Moore, Jodie Foster, Awkwafina, Golden Globes host Nikki Glaser and Nicholas Alexander Chavez — while Jimmy Choo’s tally reached 22 stars, including Anya Taylor-Joy, Ariana Grande and Tyler James Williams (as well as Glaser, who changed looks multiple times throughout the broadcast).

Fighting for the remaining three spots on this top-five list, Roger Vivier earned the third position for dressings that including Catherine O’Hara and the clutch Melissa McCarthy carried to match her pink Christian Siriano ensemble. McCarthy also discussed how tall she felt in her bejeweled Kurt Geiger sandals, a key reason the London-based footwear label made the list, while Aquazzura’s placements on Keri Russell, Heidi Klum and Mindy Kaling contributed heavily to the accessory brand’s number-five positioning, with $456,000 in MIV.